anatomy of Fendi

With the Anatomy Of Fendi project we collaborated with Nic Wallenberg and took a layer by layer look into the FENDI Selleria range of bags focusing on their new and very bright colour range. For Fendi’s new London flagship store we designed a display installation which tells a story of this journey and shows the process of extracting the colour from the leather, displaying it in small drop-bottles to emphasise the extraordinary bright colour range. We also designed a second installation for the store opening night, during which the extracted colours were used to dye white roses into the colours of Fendi forming Fendi’s double F logo.